#4 - The factors that contributed to Google's success in the past

By Andreas Jensen

Last updated:

13th February 2023


SEO, Online Advertisement 

Reading time:

8 min

Table of Contents

What set Google apart from the rest?

In 1996-1998, when Google was founded by Lawrence Page and Sergey Brin and was utilizing a significant portion of Stanford University’s network bandwidth, other search engines such as Yahoo already existed.

However, what distinguished Google from the rest?

The Power of Link-Building for Website Success

Google’s use of backlinks revolutionized the search process by not just looking for individual words, but also evaluating the quality and relevance of the websites and pages linked to each other. This way, Google could rank websites and pages based on their popularity and credibility. As a result, Google became much more effective in delivering relevant and high-quality results to users, making it the dominant search engine in the world today.

Over the years, Google has continued to refine its ranking algorithms and add new features, but the fundamental concept of backlinks remains at the core of its search process. This has made Google the go-to destination for millions of people every day, looking for answers to their questions or information on any topic under the sun.

In the world of search engine optimization, link-building is an essential part of improving a website’s ranking and visibility on search engines. By acquiring high-quality backlinks from credible sources, websites can demonstrate to search engines like Google that they are valuable and authoritative, helping to boost their ranking and drive more traffic to their pages.

How Has Google Improved Over Time?

Caffeine (2010)

This algorithm aimed to improve Google’s speed and indexing capabilities, allowing it to better handle new and updated web pages.

Panda (2011)

This algorithm was introduced to better identify and penalize low-quality, thin content websites​.

Penguin (2012)

This algorithm was designed to detect and penalize websites that engage in spammy link building practices.

Venice (2012)

This algorithm improved Google’s local search results by incorporating location-based signals into its ranking algorithms.

Pirate (2012)

This algorithm aimed to prevent copyright infringement by penalizing websites that host pirated content.

Hummingbird (2013)

This algorithm marked a significant update to Google’s core ranking algorithms, focusing on the meaning behind a query rather than just the individual keywords.

Pigeon (2013)

This algorithm improved the accuracy and relevance of Google’s local search results by incorporating more local signals into its ranking algorithms.

HTTPS/SSL (2014)

This algorithm encouraged website owners to implement SSL encryption on their sites by giving a small ranking boost to secure websites.

Mobilegeddon (2015)

This algorithm favored mobile-friendly websites in search results, reflecting the growing importance of mobile devices in internet usage.

RankBrain (2015)

This artificial intelligence system helps Google better understand and process queries, making search results more relevant.

Possum (2016)

This algorithm improved the relevance of local search results by taking into account the physical location of the searcher and the location of the business.

Intrusive Interstitials Update (2017)

This algorithm penalized websites that display intrusive pop-ups or interstitials, particularly on mobile devices.

Mobile Page Speed Update (2018)

This algorithm gave a ranking boost to websites that load quickly on mobile devices.

Medic (2018)

This algorithm targeted websites with low-quality medical content, improving the quality and accuracy of health-related search results.

BERT (2019)

This algorithm improved the understanding of natural language processing, allowing Google to better understand the meaning and context behind queries.

You'd Think That's The End of It

In conclusion, this article has provided a brief overview of the algorithms in SEO. One of the interesting aspects of SEO is that the official code behind each algorithm is never made public, making SEO a constantly evolving field.

To improve your SEO ranking, it is crucial to focus on the following factors: page speed, mobile-friendliness, and link-building. These are the most important elements to keep in mind when optimizing your website for search engines.